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Market Research Transcription Services
- Focus groups
- One to one interviews
- Market survey research recordings
- Consumer forums
- Disabled access audits
- Direct response television infomercials
- Small group sessions
- Home buyer reports
- Telephone survey campaigns
- Advertising research findings
- Customer analysis sessions
- Risk analysis sessions
- Building survey reports
- Opinion polls
- Recorded telephone interviews
- Product research audio
- Advisory board meetings
- Competitor analysis sessions
- Structural reports
- Business meetings
- Conferences
- Condition reports
- Seminars
- Workshops
- Depth interviews
- Group discussions
What is Market Research Transcription?
Market research transcriptions are simply the audio data collected during market research that has been transformed into written form. This type of labor is generally outsourced to transcription services, where professional transcribers and quality checkers transcribe audio using a range of tools and software to give the best possible transcription.
What are the Advantages to the Market Researchers?
First, it enables pinpoint accuracy in data collection by accurately collating data. They wouldn’t have to repeat their interviews or recruit new respondents if they used transcripts because they could simply ask their transcription service to include labels distinguishing their target demographic from the other interviewees. Researchers’ capacity to identify data rapidly and efficiently is further enhanced by tools like timestamps and captions.
Secondly, Because the transcript is on hand and ready to be searched with just a few steps, it makes quoting much simpler and a market researcher will no longer be stuck listening to audio over and over again trying to identify the important quotes.
Finally, Market research transcriptions leave limited possibility for data-gathering errors caused by a misinterpretation of respondents’ responses. Market researchers can quickly review the substance of a respondent’s answers when they have transcriptions on hand, allowing them to gain a better grasp of the context and thought processes of respondents.